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Research papers

Models of organizational decision making

There is wide agreement that organisational decisions (e.g. industrial buying decisions) usually involve multiple participants. Researchers also believe that the organisational decision process is normally very complex, it is difficult to model, and...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Uolevi Lehtinen
October 1, 1981
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Citation

Lehtinen, U. (1981a, October 01). Models of organizational decision making. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/models-of-organizational-decision-making